WhosColin Blog

I am sure all of us have read Green Eggs and Ham by Dr. Seuss. Whether we read it as a child or read it to our children, it has come across our eyes. But have you ever thought about using it as a sales reference? A friend of mine brought it to my attention one day when we were discussing sales tactics at work. I asked him why he carried it with him and his simple response was “To make me a better sales person.” I had never looked at it in that context before. If you break it down to its simpliest form, Sam-I-Am is a sales person trying to get green eggs and ham sold, and he never gave up. He presented it in every light possible, to a stubborn guy, who seemed like he couldn’t be sold. But that is where the beauty lies, the challenge to over come. He was not rude just a little over bearing, but he knew what his goal was, to get that dish sold! So next time you come across a person that is in front of you or on the phone, no doesn’t always mean no. Maybe they haven’t gotten all the info they need or they haven’t actually tasted what you are selling, so give them all the info possible, because it breaks down to the 3 p’s; Person, Product, or Price.